Mission Branding

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Various Program Branding for NYC Mission Society

The NYC Mission Society's Power Academy provides over 1,200 children across New York City with engaging and enjoyable after-school programming. The branding project incorporated the pre-existing logo for the organization with various icons representing the different parts of the curriculum leading into the Mission Heart. The logo is used primarily across printed materials such as workbooks and t-shirts, and sometimes digitally on their website and e-mail blasts.

Champions of Mission Society is styled after Humans of New York. It presents stories of how the NYC Mission Society impacts the lives of its participants. These stories are used to increase social media engagement as well as to create a database of participant histories to highlight for various fundraising events.